Health and wellness incentives are mutually beneficial — giving members funds for self-care to encourage healthy living, which improves long-term outcomes that ultimately save health plans money.
Our research showed there is a lot of opportunity for growth in this area. When surveyed about their health plan, the majority of respondents said they were unsure whether their plan offered incentives.
However, a significant percentage (64%) would be interested in healthcare incentives if they were offered, and believe they would help achieve their health goals.
Activities members are more likely to engage in if offered an incentive:
- Preventative care screening
- Track steps
- Health screening
Incentives most often given by health plans:
- Health insurance premium reduction or HSA contribution (tie)
- Visa gift card
- Cash back
Incentives most valuable to health plan members:
- Cash back
- Visa gift card
- Discounts on OTC or HSA contribution (tie)
Survey conducted May 17-24, 2021 1,721 US Panel