Alder API

Our single-source gift card API integration gives you the freedom to customize your front-end experience while utilizing our secure processing and fulfillment. Alder backend integration offers real-time activation and delivery of our prepaid products.

Alder Overview

InComm InCentives’ API solution is a perfect fit for loyalty programs, incentive, reward, and mobile application companies that rely heavily on gift cards to use cases like incentive programs, gift card programs, employee rewards, and promotions. The guiding principles of this API are to provide a highly scalable, resilient, and performant platform to our customers so they can build innovative solutions that distribute the widest variety of stored-value products.

Product Features and Functionality

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Back-end integration for all aspects of fulfillment: gift and reward card brands from retailers like Amazon, digital rewards, and physical prepaid card products like Visa, Amex, and Mastercard.

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Robust sales reporting, analytics, and customer service toolsets, including reporting by program
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Customized user experience for each of your programs, including delivery emails and physical card carriers

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Dynamic management of brand assets on your user interface, plus a dedicated account manager and implementation specialist

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Real-time activation and delivery of digital cards with Add-to-Wallet support
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Extensive API documentation for smooth setup and easy integration
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International language support for emails and digital gift cards

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Ongoing enhancements that anticipate industry needs
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Digital Authentication Certificates: use our templates or create your own to display in your application.


Top Companies We Work With:

Choice Hotels
Japan Airlines
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Easy Integration


  • API protocols are familiar to developers, enabling easy implementation
  • Uses modern web service standards, including Representational State Transfer (REST) with JavaScript Object Notation (JSON)
  • Access full API docs for all available endpoints with request and response examples
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Reporting and Tracking Capabilities

Manage gift card sales, user accounts, multiple programs, and permissions through a single toolset.

  • User access and controls
  • Programmatic tracking capabilities: order vs. fulfillment tracking, digital & physical orders, ship dates and tracking numbers
  • Transaction and card-level reporting and resend capabilities for digital and eGift cards after checkout
  • Card delivery status, gift card number, recipient, and purchaser information for physical retailer cards
  • Gift card balance inquiry
  • Detailed audit logging and reporting of user and recipient interactions
  • Access tools to manage user experience like customer support, including the ability to track individual orders down to the IP address

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Interested in learning more about our reward programs or sales incentives options? Let’s get in touch.